The third Private Banking Day, held in Lugano and organised jointly by the Association of Swiss Private Banks (ASPB) and the Association of Swiss Asset and Wealth Management Banks (VAV), focused on issues concerning access to the European market and, more broadly, Switzerland’s relationship with the EU. The event brought together leading figures from the worlds of private banking, politics, economics and administration and showcased the canton of Ticino.

The Association of Swiss Private Banks (ASPB) currently comprises 10 member banks with assets under management of more than 800 billion Swiss francs and employing approximately 8100 people across the globe, two third of them in Switzerland. Its permanent Secretariat is located in Geneva. The ASPB's primary mission is to establish and maintain conditions that support the development of the private and institutional asset management sector in Switzerland.

The members of the Association of Swiss Private Banks (ASPB) are Swiss private banks active mainly in private and institutional asset management, and regulated by the Federal Law on Banks and Savings Banks of 8 November 1932.